ADBYTE POWERED BY GOOGLE

2013- Present

Collaboration is essential to developing innovative, business solutions led by talented professionals. Fueling an appetite to learn how to utilize relevant tech tools applicable to the advertising industry, Google, the 4A's, and MAIP joined together to create a one-day immersion program, AdByte Powered by Google. 

The program, launched in 2013, offers 20-25 motivated MAIP Alumni with 1-7 years of advertising experience the opportunity to gain insight into Google's technology and best practices to leverage these tools within their advertising positions.  Through the product immersion workshops, participants applied what they learned to an agency and pro-bono client brief (2013: motive and Camp Kesem; 2014: DDB and The Bully Project).

Over the past two years, participants were taken through the world of search, display, mobile, and video and heard from leading executives, such as:

  • Seth Barron, Head of Account Solutions, The Zoo (Google)
  • Torrence Boone, Managing Director, Google
  • Joseph Cianciotto, Creative Director, DDB NY
  • Josh Clinard, Community Partnerships Program Manager, Google
  • Chick Foxgrover, Chief Digital Officer, 4A's
  • Lee Hirsh, Director, The Bully Documentary
  • Sara Kleinberg, Group Marketing Manager, Creative Partnerships, Google

     

RESPONSIBILITIES / ACHIEVEMENTS:

RESULTS:

  • Co-direct the planning, production, and management of the AdByte brand from conception to execution with the AdByte Creative Committee;
  • Collaborate with the Google Team to ensure maximum ROI for both, the applicants and participating partners;
  • Manage/institute project timelines to meet program goals;
  • Implement an integrated marketing campaign to generate awareness and involvement amongst the MAIP alumni and advertising community.

  • Increased product knowledge of Google Search, Display, Mobile, and Video from 33%-47% to 80%;
  •  $10,000 monthly Google Grant to pro-bono client to execute AdByte participants’ digital strategy and to increase awareness of the non-profit via Google’s technologies;
  • Continued development of the MAIP Alumni Association.

 

 

Samples of Marketing Materials
(2014 Program)

Created by the AdByte Creative Committee.

Event Highlights 

(2014)