THE FACE OF TALENT
2011 - Present
The Face of Talent was established in 2011 to further amplify and reinforce the 4A’s long‐standing commitment to two of the most important issues facing our industry—Talent and Diversity. A creative vehicle attracting over 500 advertising executives, it was designed to inspire, celebrate and honor the graduating MAIP class and MAIP alumni, as well as to strengthen the relationship between rising top talent and the leaders in the advertising, marketing, and media industry. Through the Face of Talent's career fair and MAIP's cultivated network, over 96% of 2014 MAIP alumni were hired within 9 months of the event.
RESPONSIBILITIES / ACHIEVEMENTS:
RESULTS:
- Strategized, co-programmed, and co-produced The Face of Talent (2011-2014), bringing together 500+ advertising professionals, client-side marketing executives, and invested stakeholders.
- Co-created The Face of Talent website, the first website dedicated solely to the brand, housing pertinent information for all invested parties and highlighting key partners and sponsors.
- Increased sponsorship by 590% and agency participation by appx. 300% since 2010. Now, it is one of the top revenue generating events at the 4A's.
- 40+ awards and scholarships presented to industry leaders and top-diverse talent since 2011.
- 500+ agency executives, diversity champions, and future leaders attend the event each year.
- 45+ influential executive leaders* have spoken at the premiere event, including:
- Susan Credle, Chief Creative Officer, Leo Burnett
- Rob Norman, Chief Digital Officer, GroupM
- Rosemarie Ryan, Co-Founder, Co:Collective
- Michael Sneed, VP, Global Corporate Affairs, J&J
- Tracy Wong, Chairman/Co-Founder,
WONGDOODY
