TALENT@2030

(2014 - Present)

In August 2014, the 4A's hosted Talent@2030, the first-ever, comprehensive Talent Leadership Conference designed for advertising, media, and communications executives. At Talent@2030, attendees had the opportunity to engage with industry leaders and experts in a bold and candid dialogue about the state of talent in our industry. The goal was to illuminate the critical partnership that must take place between C-Suite agency leaders and Talent/HR executives in order to meet today's strategic business challenges.

In the past two iterations, speakers included:

  • Erica Fox, Director of People Development, Google
  • Cindy Gallop,  Entrepreneur & Advertising Consultant
  • Renetta McCann, Chief Talent Officer, Leo Burnett
  • Shawn Riegsecker, Founder and CEO, Centro
  • Rich Stoddart, CEO, North America, Leo Burnett
  • Rishad Tobaccowala, Chairman, DigitasLBi and Razorfish
  • Maxine Williams, Global Chief Diversity Officer, Facebook
     

RESPONSIBILITIES / ACHIEVEMENTS:

RESULTS:

  • 150-200 talent leaders and C-Suite executives participated in the SOLD-OUT conference;
  • 20 renown leaders and talent practitioners provided thought- leadership and expertise;
  • Talent@2030 Day 2 sessions were approved  for 1.50 (Business) recertification credit hours toward PHR, SPHR and GPHR recertification by the HR Certification Institute in 2014.
  • Helped activate an integrated marketing campaign, inclusive of print, social media and e-mail marketing, to reach and surpass the goal of converting 4A's members to registered attendees 
  • Successfully integrated of Talent@2030 with The Face of Talent Diversity Leadership Luncheon in 2014;
  • Contributed to pre- and on-site event programming, execution and activation.

 

 

Event Highlights
(2014)