The Competitive Edge Series
2010 - Present

 

Created in 2010, the 4A's Competitive Edge Series brings together award-winning executives to share best practices that transform culture, deliver solid business results, leverage strategic partnerships, and create advantageous revenue streams. 

The series is brought to life in two forms: (1) interactive sessions at influential industry events, such as Advertising Week and the 4A's Transformation Conference; and (2) thought-leadership publications. 

Below are several past speakers* + sessions:

The Real Live Scandal (2011)

Our Culture, Our Business, and the Domino Effect (2011)

  • Judy Smith, Co-Executive Producer, ABC's "Scandal" and inspiration behind the main character, Olivia Pope
  • Geri Wang, President, ABC Sales & Marketing
  • Deidre Smalls-Landau, EVP, Managing Director, Identity
  • Barbara Lippert, Editor-at-Large, Mediapost
  • Sallie Mars, SVP, Chief Diversity Officer, McCann Worldgroup
  • Val DiFebo, CEO, Deutsch NY
  • Scott Creighton, Global Vice President, Marketing Excellence (Mx) Group, Johnson & Johnson
  • Leo Preziosi, Jr., Founder and Executive Director, Live Out Loud


 

Proof That We Can Move the Needle Forward (2014)

Driving New Business, Ideas and Growth through Supplier Diversity (2013) 

  • Christine Fruechte, CEO, Colle + McVoy
  • Kat Gordon, Founder, The 3% Conference
  • Jack Myers, Chairman, Myers BizNet
  • Janet Van Huysse, VP, Diversity & Inclusion, Twitter
  • Marianne Malina, President, GSD&M
  • Brian Quirke, CFO, N.A., DDB Worldwide
  • Javier Jimenez, Executive Producer, Motion Theory
  • Charles Barkley, NBA Hall of Famer and Co-Founder, KIN TV
  • Anita Laney, CEO, Professional Partnering Solutions

*Titles shown based on date participating in CE Series.

 

The Competitive Edge Guides include:

  • Diversity & Inclusion Fundamentals for Agency Leaders (2012)
  • Supplier Diversity: Fundamentals for Agency Leaders (2014 - listed as a 4A's Advisor)
  • Unconscious Bias (2015)

 

RESPONSIBILITIES / ACHIEVEMENTS:

RESULTS:

  • Liaised with speakers/venue to produce several Competitive Edge Sessions during Advertising Week (2012 - 2014);
  • Assisted in the marketing and communication efforts of the Competitive Edge Series (panels + guide) to increase awareness about the brand and convert members to registrants/readers;
  • Worked with authors & 4A's team to produce content relevant for member agencies and general audience.
  • 10+ thought-leadership sessions / panels;
  • 250+ advertising, media and marketing professionals participated in one or more series activations;
  • 3 published Competitive Edge Guides.